Carter & White Returns as Supporting Partner of Dubai Basketball for the 2026/27 Season

13 hours ago

13 hours ago

Carter & White Returns as Supporting Partner of Dubai Basketball for the 2026/27 Season

2026-10-28T10:00+01:00

Dubai Basketball has officially announced its partnership with UAE luxury fashion brand Carter & White for the 2026/27 season, welcoming the brand back as an Official Supporting Partner in the Apparel and Lifestyle – Non-Athletic category.

The collaboration comes as Dubai Basketball enters its third season, competing in both the EuroLeague and ABA League following a landmark 2025/26 campaign in which the team secured its first-ever title, returning this season as reigning ABA League Champions. Dubai Basketball continues to proudly represent the city and the United Arab Emirates as the first and only sports franchise competing in international leagues.

As part of the season-long partnership, Carter & White will provide Dubai Basketball players with a special collection to wear at selected events and occasions throughout the season, bringing together contemporary style and the team’s growing international presence.

Dejan Kamenjašević, President of Dubai Basketball, said on the partnership, “We are pleased to welcome Carter & White back for the 2026/27 season. As we continue to build on the success of last season and represent the Dubai name internationally, partnerships with brands that share our ambition and commitment to excellence are an important part of our journey. We look forward to continuing our collaboration with Carter & White throughout the season.”

Marwan Bin Yousuf Al Serkal, Chief Executive Officer of Carter & White, added “Dubai is a city that inspires ambition, innovation, and excellence. As two brands born in Dubai, CARTER & WHITE and Dubai Basketball share a common vision of representing our city with pride on an international stage. This collaboration brings together the worlds of fashion and sport, where performance meets sophistication and ambition meets identity. Together, we aim to showcase the spirit of Dubai beyond the court, proving that excellence is not only achieved through performance but also reflected in how we present ourselves to the world.”

The continuation of the partnership reflects the growing connection between sport, fashion and lifestyle in Dubai, with both organisations looking ahead to another season of ambition and achievement.