Spanish golf star joins Dubai Basketball in multi-year partnership to expand the franchise’s global reach and connect fans across sports.
Dubai Basketball today announced a multi-year partnership with nine-time DP World Tour winner Pablo Larrazábal, naming the Spanish golf star as a Global Ambassador as the franchise continues to build its presence on the international sports stage.
One of European golf’s most accomplished competitors, Larrazábal brings nine DP World Tour titles, nearly 500 tournament appearances and a reputation for passion, resilience and competitive excellence.
The partnership unties two international sporting platforms, connecting Larrazábal’s established presence in professional golf with Dubai Basketball’s ambition to grow its global fan base and cement it’s position among the leading brands in professional basketball.
In his role as Global Ambassador, Larrazábal will represent Dubai Basketball at international sporting events, participate in team initiatives and collaborate on exclusive content and fan engagement experiences. The partnership will also create opportunities to introduce Dubai Basketball to new audiences across the global golf, sports and business communities.
“Pablo is a proven winner who embodies the competitiveness, dedication and passion that define elite sport,” said Dejan Kamenjašević, President of Dubai Basketball. “As we continue building Dubai Basketball into a globally recognised franchise, we want to align ourselves with athletes who share our ambition and understand what it takes to compete at the highest level. Pablo brings that winning mentality, and we are excited to welcome him to the Dubai Basketball community.”
“I’m proud to join Dubai Basketball as a Global Ambassador,” said Larrazábal. “Dubai has become one of the world’s most exciting sporting destinations, and the vision behind this club is one I genuinely believe in. Basketball and golf may be different sports, but the drive to compete, improve and win is universal. I am excited to represent Dubai Basketball, connect with its fans and help bring our team to new audiences around the world.”
The announcement marks another step in Dubai Basketball’s continued international expansion, reinforcing its commitment to building a sporting brand that extends beyond the court.
Through partnerships with leading athletes and personalities across global sport, Dubai Basketball aims to connect communities, inspire new generations of fans and further establish Dubai as a destination for world-class basketball.